Case Study
Pininfarina: landing page development
Development of a landing page dedicated to the Pininfarina Design Contest
THE CONTEST
To mark the 90th anniversary of its birth, Pininfarina is launching an international competition: a contest dedicated to Design and Innovation on three chosen themes: Smart Spaces, Smart Individual Mobility and Smart Social Mobility. A challenge aimed at students from the world’s most prestigious schools to create something that expresses their dreams for the future.
The prize: a 6-month internship at Pininfarina’s design studios in Turin, Miami and Shanghai, depending on the type of project.
…a dream!
The Agency’s request was to create a mini-site in English dedicated to the international contest: PININFARINA 90+1 DESIGN CONTEST , which would faithfully follow the guidelines and graphic material provided.
THE [BOLD] SOLUTION
We designed a solution that was streamlined in structure and easy to navigate: a landing page that clearly illustrated all the information relating to the contest (Brief, Rules, Jury, etc.) and we developed a data collection system.
The contest was accessed via 3 separate registration forms according to the chosen theme, with the possibility of uploading the images to be submitted.
The customer had access to a dedicated area where they could view the content and download the materials received for evaluation.
